5 Steps to Building Your Maternity & Birth Photographer Business
As a maternity, birth & motherhood photographer, you have the unique opportunity to capture one of the most special and intimate moments in a family’s life. Whether it’s capturing the beauty of an expectant mother’s growing belly or the precious first moments of a newborn’s life, your work can be both rewarding and fulfilling – but getting started and standing out in this industry can be challenging, and having a modern website is CRUCIAL to your success!
Here are some tips on how to get started as a maternity and motherhood photographer:
- Build your portfolio
To get started, you need to build your portfolio. Offer to photograph friends and family members who are expecting or who have recently given birth. This will allow you to practice and perfect your skills while also building a portfolio to showcase your work.
- Define your style
As you build your portfolio, it’s important to define your style. What makes your work unique? Do you prefer a more natural, documentary-style approach, or do you like to create more stylized, posed images? Your style will help you attract the right clients and set yourself apart from the competition.
- Network with other professionals
Networking with other birth professionals such as doulas, midwives, and childbirth educators can be a great way to get referrals and build your business. Attend local networking events, join Facebook groups, and consider offering to photograph events or workshops in exchange for exposure.
- Set your pricing
Determining your pricing strategy is a crucial step in building your business. Consider your expenses, competition, and target market when setting your prices. You may also want to consider offering packages or payment plans to make your services more accessible.
- Build a modern website
Having a modern website is a NO BRAINER. Your website is often the first impression potential clients will have of your business, so it’s important to make it visually appealing, user-friendly, and reflective of your branding and vibe. If it’s outdated and stale – you’re not going to see inquiries in your inbox.
Your website should include a portfolio of your work, information about your services, pricing, and contact information. You may also want to include testimonials from satisfied clients and a blog to share your latest work and insights into your process.
By building your portfolio, defining your style, networking with other professionals, setting your pricing, and building a modern website, you can create a successful and fulfilling career in this industry.
